Developing a winning B2B sales model that identifies priority prospects, measures and improves sales efficiency with the adequate metrics and cadence. Crafting a winning positioning and pitch that speaks to customers' business goals and turns into continuous sales conversion, upsell and cross-sell. I was part of a state-of-the art B2B sales machine, and I have been building this strategy for the last 9 years for Google with double digit YoY growth, and proven incremental sales.