top of page
Optimized customer acquisition
B2C growth through AI & digital marketing
Tapping into the latest digital and AI-driven marketing tools and expertise to drive growth and expand the company's DAUs (daily active users) within ROI targets. Redefining desired business outcomes (eg. LTV vs CAC) and optimizing the marketing machine toward them though better and proprietary data, tech, and processes.
Google is a key platform when it comes to scaling B2C businesses (and some B2B depending on market size); as Director of Marketing products I ran a team of 40+ digital marketing specialists, including Search, YouTube, DV360, SA360, Google Analytics, App Campaigns, and O2O (Online to Offline).
How I can help
bottom of page